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An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust
Pervez, Tehreem; Khawaja, Kausar Fiaz; Sarfraz, Muddassar - In: International journal of economics and business … 23 (2022) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10012695409
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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
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Capturing the broader picture of value co-creation management
Corsaro, Daniela - In: European management journal 37 (2019) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
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Cross-cutting best practices for new product development (NPD) in turbulent environments : the effects of integration and co-creation
Panizzon, Mateus; Vidor, Gabriel; Camargo, Maria Emília - In: Innovation & management review 19 (2022) 2, pp. 106-122
Purpose - Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and...
Persistent link: https://www.econbiz.de/10013177798
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Integrierte Kundennutzenorientierung und Product Value Management bei RECARO
Müller, Tobias - In: Kunden und Markt im Fokus : mit Marketingcontrolling …, (pp. 77-85). 2010
Persistent link: https://www.econbiz.de/10008667991
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Value-creation among retailers and consumers : new insights into the furniture market
Andreu, Luisa; Sánchez, Isabel; Mele, Cristina - In: Journal of retailing and consumer services 17 (2010) 4, pp. 241-250
Persistent link: https://www.econbiz.de/10003989681
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Agile Wertanalyse : iterative, von den Kunden induzierte Produktgestaltung
Grundner, Harald - 2017
Persistent link: https://www.econbiz.de/10011658654
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Consumer transformation through volunteer service experiences
Mulder, Mark R.; Rapp, Justine M.; Hamby, Anne; Weaver, Todd - In: The service industries journal 35 (2015) 15/16, pp. 865-882
Persistent link: https://www.econbiz.de/10011416849
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Implementing customer knowledge management with internet social networking
Yeh, Hsiaoping - In: International journal of knowledge management studies : … 5 (2012/14) 3/4, pp. 322-338
Persistent link: https://www.econbiz.de/10011346943
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524