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~subject:"Kundenintegration"
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Kundenintegration
Relationship marketing
25,667
Beziehungsmarketing
25,645
Consumer behaviour
9,174
Konsumentenverhalten
9,174
Customer satisfaction
5,578
Kundenzufriedenheit
5,567
Service quality
4,020
Dienstleistungsqualität
4,016
B-to-B-Marketing
3,528
Business-to-business marketing
3,527
Lieferantenmanagement
3,240
Supplier relationship management
3,240
Brand management
2,809
Markenführung
2,807
Deutschland
2,745
Germany
2,644
Theorie
2,604
Theory
2,602
Kundenmanagement
2,563
Marketingmanagement
2,288
Marketing management
2,246
Social Web
2,208
Social web
2,208
Electronic Commerce
2,072
Markenimage
1,996
Brand image
1,993
E-commerce
1,927
Online-Marketing
1,740
Internet marketing
1,702
Kundenwert
1,642
Customer value
1,576
Customer integration
1,545
Vertrauen
1,455
Confidence
1,439
Einzelhandel
1,383
Retail trade
1,364
Brand
1,348
Markenartikel
1,336
Online retailing
1,326
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924
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160
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1,337
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209
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1,182
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Collection of articles of several authors
32
Sammelwerk
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Aufsatzsammlung
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Graue Literatur
25
Non-commercial literature
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Case study
14
Fallstudie
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Working Paper
13
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Conference paper
5
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Konferenzbeitrag
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Ratgeber
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Konferenzschrift
4
Collection of articles written by one author
3
Sammlung
3
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2
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2
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2
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2
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2
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2
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2
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2
Accompanied by computer file
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English
1,409
German
141
Polish
1
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Hollebeek, Linda D.
27
Brodie, Roderick J.
13
Conduit, Jodie
12
Reichwald, Ralf
12
Piller, Frank T.
11
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Morgan, Todd
7
Rahman, Zillur
7
Busser, James A.
6
Carlson, Jamie
6
Fließ, Sabine
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Khan, Imran
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Verhoef, Peter C.
6
Alexander, Matthew
5
Behnam, Mohsen
5
Clark, Moira K.
5
Doorn, Jenny van
5
Edvardsson, Bo
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Jacob, Frank
5
Kaufmann, Hans Rüdiger
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
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Springer Fachmedien Wiesbaden
8
Technische Universität Braunschweig
2
Arbeitsgemeinschaft für Marketing
1
Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Services Management <North Cyprus)>
1
Panepistēmio Kypru / Department of Economics
1
Salzburg Research Forschungsgesellschaft
1
Springer Gabler <Firma>
1
Swisscom
1
Uni-Edition GmbH
1
Universität Stuttgart
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
ayway media GmbH
1
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Published in...
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Journal of business research : JBR
87
Journal of retailing and consumer services
60
Industrial marketing management : the international journal for industrial and high-tech firms
41
The journal of services marketing
30
Journal of service management
28
The journal of business & industrial marketing
28
International journal of hospitality management
23
Journal of strategic marketing
23
SpringerLink / Bücher
22
The service industries journal
20
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
14
Marketing intelligence & planning
14
The journal of product & brand management
14
Service business
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Handbook of research on customer engagement
11
Tourism management : research, policies, practice
11
European journal of marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of service theory and practice : JSTP
9
Services marketing quarterly
9
Journal of hospitality marketing & management
8
Journal of internet commerce
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
Journal of service theory and practice
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
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ECONIS (ZBW)
1,545
EconStor
1
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1
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1
Kooperation mit innovativen Kunden : Werte schaffen durch Relationship Management
Schrader, Marc Falko
- In:
Wertorientiertes Marketing : Unternehmensressourcen …
,
(pp. 101-114)
.
2008
Persistent link: https://www.econbiz.de/10003618337
Saved in:
2
New ways B2B marketers use technology to enhance customer engagement
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
1
,
pp. 42-45
Persistent link: https://www.econbiz.de/10010514580
Saved in:
3
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
4
Partner engagement : a perspective on B2B engagement
Vivek, Shiri D.
;
Dalela, Vivek
;
Beatty, Sharon E.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 53-66)
.
2016
Persistent link: https://www.econbiz.de/10011430589
Saved in:
5
Co-creation of value in business-to-business services
Watanabe, Yoshiaki
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1483-1498
Persistent link: https://www.econbiz.de/10011280177
Saved in:
6
Customer-centric leadership : how to manage strategic customers as assets in B2B markets
Senn, Christoph
;
Thoma, Axel
;
Yip, George S.
- In:
California management review
55
(
2012/13
)
3
,
pp. 27-59
Persistent link: https://www.econbiz.de/10009771568
Saved in:
7
The impact of customer participation on NPD performance : the mediating role of inter-organisation relationship
Lin, Ming-ji James
;
Huang, Chin-hua
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10009723096
Saved in:
8
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
Saved in:
9
Challenges for product and service providers in open innovation with customers in business-to-business markets
Paasi, Jaako
;
Lappalainen, Inka
;
Rantala, Tuija
; …
- In:
International journal of innovation management
18
(
2014
)
2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10010374621
Saved in:
10
Gaining access to the markets of the future : how the B2B World is being transformes by modern information and communication technologies (ICT)
Hiesinger, Heinrich
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 245-256)
.
2014
Persistent link: https://www.econbiz.de/10010341213
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