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Juntunen, Mari; Juntunen, Jouni; Autere, Vesa - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 122-132

Persistent link: https://www.econbiz.de/10010351655

Integrated approach of the citizen's role in relation to the public services

Matei, Lucica; Matei, Ani - In: International review on public and non-profit marketing 8 (2011) 1, pp. 11-24

The paper achieves an integrated, interdisciplinary approach of the citizens' roles related to public service providers. The contemporary public service development awards multiple roles to the citizen, interacting with the activities of design, decision-making, production, delivery or...

Persistent link: https://www.econbiz.de/10009423391

Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach

Vallaster, Christine; Wallpach, Sylvia von - In: Nonprofit and voluntary sector quarterly 47 (2018) 5, pp. 984-1006

Persistent link: https://www.econbiz.de/10011926000

Service encounter and value co-creation in fundraising activities at the NPO sector

Klafke, Renata; Barrios, Andrés; Didonet, Simone Regina - In: The journal of services marketing 37 (2023) 7, pp. 851-861

Persistent link: https://www.econbiz.de/10014333402

Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316

Persistent link: https://www.econbiz.de/10010512567

Relational mechanisms in innovation co-creation

Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168

Persistent link: https://www.econbiz.de/10011339607

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...