Similar Search Results

Co-creation of value in business-to-business services

Watanabe, Yoshiaki - In: International business and economics research journal 13 (2014) 6, pp. 1483-1498

Persistent link: https://www.econbiz.de/10011280177

Value co-creation in business-to-business and business-to-consumer service relationships

Watanabe, Yoshiaki - In: Journal of relationship marketing : innovations and … 19 (2020) 3, pp. 203-228

Persistent link: https://www.econbiz.de/10012258655

Strategic account management as a value co-creation selling model in the pharmaceutical industry

Pilon, Francois; Hadjielias, Elias - In: The journal of business & industrial marketing 32 (2017) 2, pp. 310-325

Persistent link: https://www.econbiz.de/10011629581

Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316

Persistent link: https://www.econbiz.de/10010512567

Relational mechanisms in innovation co-creation

Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168

Persistent link: https://www.econbiz.de/10011339607

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...