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Kundenintegration
Relationship marketing
26,367
Beziehungsmarketing
25,581
Customer satisfaction
15,534
Kundenzufriedenheit
13,879
Consumer behaviour
11,669
Konsumentenverhalten
11,454
Service quality
7,829
Dienstleistungsqualität
7,611
Brand management
2,796
Markenführung
2,780
Deutschland
2,585
Germany
2,560
Marketing management
2,480
Marketingmanagement
2,478
Lieferantenmanagement
2,401
Supplier relationship management
2,401
Theory
2,361
Theorie
2,355
Social Web
2,282
Social web
2,282
Brand image
2,166
Markenimage
2,152
Electronic Commerce
2,106
E-commerce
2,040
Online retailing
1,805
Online-Handel
1,805
Online-Marketing
1,779
Internet marketing
1,775
Customer service
1,658
Einzelhandel
1,657
Retail trade
1,655
Vertrauen
1,607
Confidence
1,605
Kundenservice
1,587
Kundenwert
1,580
Customer integration
1,568
Customer value
1,567
USA
1,414
United States
1,376
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158
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Hollebeek, Linda D.
28
Brodie, Roderick J.
13
Conduit, Jodie
12
Reichwald, Ralf
12
Piller, Frank T.
11
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Büttgen, Marion
7
Edvardsson, Bo
7
Hajli, Nick
7
Malthouse, Edward C.
7
Morgan, Todd
7
Rahman, Zillur
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Khan, Imran
6
Le Nguyen Hau
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Pham Ngoc Thuy
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Witell, Lars
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Springer Fachmedien Wiesbaden
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Freie Universität Berlin
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Förderverein des Centers for Digital Technology and Management e.V.
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ICServ <5., 2017, Wien>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Services Management <North Cyprus)>
1
Panepistēmio Kypru / Department of Economics
1
Salzburg Research Forschungsgesellschaft
1
Swisscom
1
Technische Universität Ilmenau
1
Universität Stuttgart
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
ayway media GmbH
1
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Journal of business research : JBR
89
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
29
International journal of hospitality management
24
Journal of strategic marketing
23
The journal of business & industrial marketing
22
The service industries journal
21
SpringerLink / Bücher
20
Journal of marketing management : MM
16
Journal of the Academy of Marketing Science
15
Marketing intelligence & planning
15
Service business
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Tourism management : research, policies, practice
13
Handbook of research on customer engagement
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
European journal of marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of service theory and practice : JSTP
10
Services marketing quarterly
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of internet commerce
9
Journal of marketing
9
Journal of hospitality and tourism insights
8
Journal of hospitality marketing & management
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Technological forecasting & social change : an international journal
8
The journal of brand management : an international journal
8
Business horizons
7
Cogent business & management
7
International journal of bank marketing
7
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ECONIS (ZBW)
1,568
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1
Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Yeh, Ying-Pin
- In:
Management research review
39
(
2016
)
4
,
pp. 449-467
Persistent link: https://www.econbiz.de/10011563837
Saved in:
2
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
3
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
4
Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
- In:
International journal of innovation management
22
(
2018
)
4
,
pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
Saved in:
5
Assessing value co-creation and new product success from cultural orientations and relationship marketing perspectives
Sulhaini
;
Sulaimiah
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10011820556
Saved in:
6
When does customer participation matter? : an empirical investigation of the role of customer empowerment in the customer participation-performance link
Auh, Seigyoung
;
Mengüç, Bülent
;
Katsikeas, Constantine S.
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1012-1033
Persistent link: https://www.econbiz.de/10012177796
Saved in:
7
Value co-creation through value-in-use experience : a netnographic approach
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
27
(
2020
)
3
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012438059
Saved in:
8
The role of customer engagement in the interrelationship process : moderating effect of customer experience
Ngo Hai Quynh
;
Ngo Pham Ngoc Nha
;
Nguyen Thanh Hoai
; …
- In:
International journal of business innovation and …
23
(
2020
)
1
,
pp. 64-86
Persistent link: https://www.econbiz.de/10012271007
Saved in:
9
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
10
Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina
;
Tang, Liang
;
Bosselman, Robert
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
6
,
pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
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