Value co-creation through value-in-use experience : a netnographic approach
Year of publication: |
2020
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Authors: | Verma, Sanjeev |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 27.2020, 3, p. 156-175
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Subject: | Co-cretion | Customer Satisfaction | Netnography | Value-in-use | Value-in-Experience | Kundenzufriedenheit | Customer satisfaction | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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