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~subject:"Kundenintegration"
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Kundenintegration
Service-dominant logic
52
Salespeople
49
Service-Dominant Logic
49
Verkaufspersonal
49
Marketing theory
36
Marketingtheorie
35
Relationship marketing
34
Beziehungsmarketing
33
Betriebliche Wertschöpfung
29
Value creation
29
Selling
25
Verkauf
25
B-to-B-Marketing
15
Business-to-business marketing
15
Dienstleistung
15
Marketing management
14
Marketingmanagement
14
Dienstleistungsmarketing
13
Services
13
Services marketing
13
Innovation
12
Marketing
12
Theory
12
Lieferantenmanagement
10
Supplier relationship management
10
Theorie
10
Consumer behaviour
9
Customer integration
9
Erfolgsfaktor
9
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Konsumentenverhalten
9
New product development
9
Produktentwicklung
9
Success factor
9
USA
9
United States
9
Strategisches Management
8
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English
9
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Vargo, Stephen L.
8
Akaka, Melissa Archpru
3
Chaker, Nawar N.
1
Corsaro, Daniela
1
Dagger, Tracey S.
1
Gustafsson, Anders
1
Hartmann, Nathaniel N.
1
Hochstein, Bryan
1
Koskela-Huotari, Kaisa
1
Lusch, Robert F.
1
McColl-Kennedy, Janet R.
1
Nagel, Duane
1
Rangarajan, Deva
1
Schau, Hope Jensen
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Sebastiani, Roberta
1
Sweeney, Jillian C.
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Van Kasteren, Yasmin
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Wieland, Heiko
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Journal of service research : JSR
2
Information systems and e-business management : ISeB
1
Journal of business research : JBR
1
Journal of service management
1
Journal of service research
1
Journal of strategic marketing
1
Managing consumer services : factory or theater?
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ECONIS (ZBW)
9
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1
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
2
Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan
;
Chaker, Nawar N.
;
Rangarajan, Deva
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10012662587
Saved in:
3
Customer integration and value creation : paradigmatic traps and perspectives
Vargo, Stephen L.
- In:
Journal of service research : JSR
11
(
2008/09
)
2
,
pp. 211-215
Persistent link: https://www.econbiz.de/10003776187
Saved in:
4
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
5
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
6
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
7
Transitioning to value co-development
Sebastiani, Roberta
;
Corsaro, Daniela
;
Vargo, Stephen L.
- In:
Managing consumer services : factory or theater?
,
(pp. 131-149)
.
2014
Persistent link: https://www.econbiz.de/10010478144
Saved in:
8
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
9
Health care customer value cocreation practice styles
McColl-Kennedy, Janet R.
;
Vargo, Stephen L.
;
Dagger, …
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 370-389
Persistent link: https://www.econbiz.de/10009673031
Saved in:
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