Narrow search
Showing 1 - 7 of 7
Cover Image
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Cover Image
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Cover Image
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W. - In: Handbook of research on customer engagement, (pp. 311-328). 2019
Persistent link: https://www.econbiz.de/10013163393
Cover Image
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Cover Image
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela; D'Alessandro, Steven; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Cover Image
The effect of equity on value co-creation in business relationships
Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Cover Image
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382