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Handbuch Relationship-Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian (contributor) - 1999
Persistent link: https://www.econbiz.de/10004023002
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Leistungs- und Kundensysteme
Belz, Christian (contributor) - 1997
Persistent link: https://www.econbiz.de/10004314707
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The service dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004280580
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The future of relationship marketing
Bejou, David (contributor) - 2006
Persistent link: https://www.econbiz.de/10004515459
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Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm (contributor); Simms, Jane (contributor) - 2001
Persistent link: https://www.econbiz.de/10004731931
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Relationship marketing for competitive advantage : winning and keeping customers
Payne, Adrian (contributor) - 2003 - Reprint.
Persistent link: https://www.econbiz.de/10004801564
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The future of relationship marketing
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 4, nr. 3/4 (2006)
Persistent link: https://www.econbiz.de/10004874002
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Marketing through minefields
Kriby, Julia (contributor) - 2008
Persistent link: https://www.econbiz.de/10004927716
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Abschied vom Marketing : Interfusion statt Marketing
Gerken, Gerd - 1990
Persistent link: https://www.econbiz.de/10000023782