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~subject:"Kundenmanagement"
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THE CUSTOMER - Getting the Mos...
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Kundenmanagement
Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
58
Konsumentenverhalten
58
Kundenwert
47
Marketing management
46
Marketingmanagement
46
Customer value
44
Theorie
31
Theory
31
Firm performance
28
USA
27
United States
27
Unternehmenserfolg
26
Marketing
23
Marktforschung
23
Brand management
22
Markenführung
22
Einzelhandel
20
Retail trade
20
Indien
18
India
17
Market research
17
Marketingforschung
17
Lieferantenmanagement
16
Marketing theory
16
Marketingtheorie
16
Messung
16
Supplier relationship management
16
B-to-B-Marketing
15
Business-to-business marketing
15
Customer integration
15
Customer satisfaction
15
Kundenintegration
15
Kundenzufriedenheit
15
Measurement
15
Brand image
14
Markenimage
14
International marketing
13
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English
13
German
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Kumar, V.
12
Reinartz, Werner J.
5
Harmeling, Colleen M.
2
Palmatier, Robert W.
2
Petersen, J. Andrew
2
Reinartz, Werner
2
Thomas, Jacquelyn S.
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Springer Texts in Business and Economics
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Springer texts in business and economics
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Foundations and trends in marketing : FTMKT
1
Springer eBook Collection / Business and Management
1
Universität zu Köln - Department of Retailing and Customer Management
1
titelthema | Zukunftstrends - handelsjournal ; 10-07, S. 24 ff
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
3
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Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
2
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
3
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009665779
Saved in:
4
Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer...
Persistent link: https://www.econbiz.de/10012395810
Saved in:
5
Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.
-
2012
-
2nd ed. 2012
Preface -- 1 The Role of CRM -- 2 Relationship Marketing -- 3 Strategic CRM -- 4 Implementing the CM Strategy -- 5 CRM Metrics -- 6 Data Mining -- 7 Using Databases -- 8 Software Tools and Dashboards -- 9 Designing Loyalty Programs -- 10 Campaign Management -- 11 CRM and Multichannel Management...
Persistent link: https://www.econbiz.de/10014016222
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6
Customer equity : managing the customer-firm relationship
Thomas, Jacquelyn S.
-
1997
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004367670
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7
Kundenprofitabilitätim Mittelpunkt
Reinartz, Werner
Der Handels- und Marketing-ExperteWerner Reinartz über Kundengewinnung,Kundenbindung, Kundenwerte,CRM, Sortiments- undPreispolitik und über dieneuen Anforderungenan den Management-Nachwuchs
Persistent link: https://www.econbiz.de/10009248944
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8
Managing customers for profit : strategies to increase profits and build loyalty
Kumar, V.
-
2008
-
1. ed., 1. print.
Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the...
Persistent link: https://www.econbiz.de/10003497231
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9
Customer lifetime value : the path ot profitability
Kumar, V.
-
2008
Persistent link: https://www.econbiz.de/10004951145
Saved in:
10
Statistical methods in customer relationship management
Kumar, V.
;
Petersen, J. Andrew
-
2012
Persistent link: https://www.econbiz.de/10009629216
Saved in:
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