Similar Search Results - EconBiz

Return on customer : creating maximum value from your scarcest resource

Peppers, Don; Rogers, Martha - 2005 - 1. ed.

Persistent link: https://www.econbiz.de/10003155158

Managing customer relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2011 - 2. ed.

Persistent link: https://www.econbiz.de/10008860318

Managing customer experience and relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2017 - Third edition

Persistent link: https://www.econbiz.de/10011547747

Managing customer relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2004

Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust;...

Persistent link: https://www.econbiz.de/10001795353

Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age

Peppers, Don; Rogers, Martha - 1997

Persistent link: https://www.econbiz.de/10004321457

The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

Peppers, Don; Rogers, Martha; Dorf, Bob - 1999 - Reprint.

Persistent link: https://www.econbiz.de/10004566766

Managing customer relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2004

Persistent link: https://www.econbiz.de/10004421891

The one to one manager : real-world lessons in customer relationship management

Peppers, Don; Rogers, Martha - 2002 - 1. currency paperback ed.

Persistent link: https://www.econbiz.de/10004457809

Enterprise one to one : tools for competing in the interactive age

Peppers, Don; Rogers, Martha - 1997

Persistent link: https://www.econbiz.de/10008777676

Managing customer relationships : a strategic framework

Peppers, Don - 2011 - 2. ed.

Persistent link: https://www.econbiz.de/10009022822

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