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Kundenservice
Service quality
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Boost customer loyalty with online support : the case of mobile telecomms providers
Riel, Allard C. R. van
;
Liljander, Veronica
;
Lemmink, Jos
; …
-
2003
Persistent link: https://www.econbiz.de/10001780962
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Common mistakes in designing and implementing service guarantees
McColl, Rod
;
Mattsson, Jan
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 451-461
Persistent link: https://www.econbiz.de/10009390043
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Merely asking the customer to recommend has an impact on word-of-mouth activity
Söderlund, Magnus
;
Mattsson, Jan
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 80-89
Persistent link: https://www.econbiz.de/10011388078
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