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Kundenwert
Theorie
45
Theory
45
Consumer behaviour
33
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33
Preismanagement
31
Pricing strategy
31
Deutschland
22
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Relationship marketing
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Betriebliche Wertschöpfung
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Dienstleistung
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Value creation
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Dienstleistungsmanagement
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Service management
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Sport
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Sports
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Dienstleistungsqualität
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Marketing
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Service quality
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Sportmarketing
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Sports marketing
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Customer integration
12
Customer satisfaction
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Kundenintegration
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Kundenzufriedenheit
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Management
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Preisdifferenzierung
10
Price discrimination
10
Service-Dominant Logic
10
Service-dominant logic
10
Dienstleistungssektor
8
Brand image
7
Brand management
7
Bundling strategy
7
Customer value
7
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Roth, Stefan
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Pfisterer, Lucas
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Horbel, Chris
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Dienstleistungsmanagement im Krankenhaus ; 1
1
Fokus Dienstleistungsmarketing
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Journal of revenue and pricing management
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
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Research
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The service industries journal
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ECONIS (ZBW)
7
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Ausprägungen von Interaktionen bei der Nutzung von Wertvorschlägen
Pfisterer, Lucas
;
Roth, Stefan
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 147-168)
.
2015
Persistent link: https://www.econbiz.de/10010532036
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2
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
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3
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
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4
Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
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5
Wertkreation in Kundennutzungsprozessen
Pfisterer, Lucas
-
2017
Persistent link: https://www.econbiz.de/10011737774
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6
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
7
Dienstleistungsproduktivität : Perspektivenwechsel von der Produktions- zur Wertorientierung
Horbel, Chris
;
Stadtelmann, Michael
;
Woratschek, Herbert
-
2013
Persistent link: https://www.econbiz.de/10009783162
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