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Kundenwert
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
13
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13
Finnland
9
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8
Services
8
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English
6
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Heinonen, Kristina
6
Strandvik, Tore
6
Voima, Päivi
2
Edvardsson, Bo
1
Mickelsson, Karl-Jacob
1
Sundström, Erik
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
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1
Meddelanden från Svenska Handelshögskolan
1
The Routledge handbook of service research insights and ideas
1
The journal of services marketing
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ECONIS (ZBW)
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1
Customer-dominant logic : foundations and implications
Heinonen, Kristina
;
Strandvik, Tore
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
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2
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
3
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
4
A customer-dominant logic of service
Heinonen, Kristina
;
Strandvik, Tore
;
Mickelsson, Karl-Jacob
- In:
Journal of service management
21
(
2010
)
4
,
pp. 531-548
Persistent link: https://www.econbiz.de/10008656284
Saved in:
5
Exploring customer value formation : a customer dominant logic perspective
Voima, Päivi
;
Heinonen, Kristina
;
Strandvik, Tore
-
2010
Persistent link: https://www.econbiz.de/10003991731
Saved in:
6
Customer dominant value formation in service
Heinonen, Kristina
;
Strandvik, Tore
;
Voima, Päivi
- In:
European business review : EBR ; the official journal …
25
(
2013
)
2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10009723905
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