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Defining and measuring customer value : some reflections and new perspectives
Gallarza, Martina G.; Sánchez-Fernández, Raquel - In: Journal of creating value 9 (2023) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10014581524
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Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.; Sánchez-Fernández, Raquel; … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 7, pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
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Estimating customer potential value using panel data of a Spanish bank
Estrella-Ramón, Antonia; Sánchez-Pérez, Manuel; … - In: Journal of business economics and management 17 (2016) 4, pp. 580-597
Persistent link: https://www.econbiz.de/10011535809