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Kundenwert
Soziales Netzwerk
16,543
Social network
15,617
Produktgestaltung
5,668
Product design
4,735
Unternehmensnetzwerk
4,589
Business network
4,583
Theorie
4,236
Theory
4,156
Business-to-business marketing
3,537
B-to-B-Marketing
3,479
Social Web
2,648
Social web
2,647
Relationship marketing
2,601
Beziehungsmarketing
2,592
Customer value
2,557
Consumer behaviour
2,072
Konsumentenverhalten
2,053
Innovation
2,037
Lieferantenmanagement
1,946
Supplier relationship management
1,946
Netzwerk
1,915
Network
1,912
Soziale Beziehungen
1,599
Social relations
1,571
Social capital
1,352
Sozialkapital
1,342
USA
1,318
Deutschland
1,315
China
1,303
United States
1,276
Germany
1,192
Innovationsmanagement
1,184
Innovation management
1,167
Produktentwicklung
1,100
Wissenstransfer
1,063
Knowledge transfer
1,049
New product development
1,035
Marketingmanagement
945
Marketing management
927
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1,900
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Graue Literatur
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31
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22
Lehrbuch
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9
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4
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Kumar, V.
40
Madhani, Pankaj M.
17
Bauer, Hans H.
16
Eggert, Andreas
15
Skiera, Bernd
15
Verhoef, Peter C.
14
Günter, Bernd
13
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Hammerschmidt, Maik
12
Maas, Peter
12
Wiesel, Thorsten
12
Fader, Peter
11
Helm, Sabrina
11
Kim, Kyung Hoon
11
Mengen, Andreas
11
Frow, Pennie
10
Gallarza, Martina G.
10
Keränen, Joona
10
Matzler, Kurt
10
Bruhn, Manfred
9
Gil Saura, Irene
9
Gupta, Sunil
9
Heinonen, Kristina
9
Homburg, Christian
9
Krafft, Manfred
9
Belz, Christian
8
Glady, Nicolas
8
Graf, Albert
8
Heidemann, Julia
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Reinartz, Werner J.
8
Rust, Roland T.
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Weinstein, Art
8
Becker, Roman
7
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Springer Fachmedien Wiesbaden
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Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
3
Academy of Marketing Science
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Institut für Versicherungswirtschaft <Sankt Gallen>
2
Shaker Verlag
2
Universität <Augsburg> / Research Center Finance & Information Management
2
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Eberhard Karls Universität Tübingen
1
Europa-Universität Viadrina Frankfurt (Oder)
1
Finanz Colloquium Heidelberg
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Karlsruher Institut für Technologie
1
Munich Business School
1
National Bureau of Economic Research
1
Panepistēmio Kypru / Department of Economics
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
1
Technische Universität Berlin
1
Technische Universität Hamburg
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
University of Applied Sciences Amberg-Weiden (OTH)
1
Universität <Augsburg> / KernkompetenzzentrumFinanz- & Informationsmanagement
1
Universität <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre,Wirtschaftsinformatik & Financial EngineeringKernkompetenzzentrum IT & Finanzdienstleistungen
1
Universität <Köln> / Lehrstuhl für Wirtschaftsinformatik insbesondere Informationsmanagement
1
Universität <Sankt Gallen>
1
Universität Hohenheim
1
Universität Leipzig
1
Universität Mannheim
1
Universität St. Gallen / Institut für Versicherungswirtschaft
1
Universitäts- und Landesbibliothek Münster
1
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Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
33
The service industries journal
28
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
International journal of electronic customer relationship management : IJECRM
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
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Source
All
ECONIS (ZBW)
2,512
USB Cologne (EcoSocSci)
82
USB Cologne (business full texts)
16
EconStor
4
BASE
2
OLC EcoSci
1
RePEc
1
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1
The influence of network understanding on value creation in business relationships
Munksgaard, Kristin B.
;
Abrahamsen, Morten H.
; …
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 928-951
Persistent link: https://www.econbiz.de/10015047348
Saved in:
2
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
4
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
5
From lean product development to lean innovation : searching for a more valid approach for promoting utilitarian and emotional value
Gudem, Martin
;
Steinert, Martin
;
Welo, Torgeir
- In:
International journal of innovation and technology …
11
(
2014
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010349959
Saved in:
6
Marketing complex product designs in the contemporary value chain
Engelseth, Per
;
Jafari, Hamid
- In:
International journal of value chain management : IJVCM
9
(
2018
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011989247
Saved in:
7
Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.
;
Alhidari, Abdullah M.
- In:
Journal of food products marketing
24
(
2018
)
8
,
pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
Saved in:
8
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
9
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
Saved in:
10
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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