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How to support the management of intangibles
Arancibia Carvajal, Sara; Fernández Nogales, Angel - In: The service industries journal 34 (2014) 3, pp. 196-211
Persistent link: https://www.econbiz.de/10010344141
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Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob - In: Harvard business review : HBR 98 (2020) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
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Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism
Dussart, Christian - 2010 - 1. ed.
The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum
Persistent link: https://www.econbiz.de/10008936737
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Experiences of embedding long-term thinking in an environment of short-termism and sub-par business performance : investing in intangibles for sustainable growth
Sewchurran, Kosheek; Dekker, Johan; McDonogh, Jennifer - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 997-1041
Persistent link: https://www.econbiz.de/10012031249
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Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes; Morgeson, Forrest V., III.; Hult, G. … - In: Journal of marketing 80 (2016) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
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Relationship between strategic management accounting techniques and profitability : a proposed model
Mohamed, Abeer Abdelmoneim; Jones, Tracy - In: Measuring business excellence : the journal of … 18 (2014) 3, pp. 1-22
Persistent link: https://www.econbiz.de/10010417508
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Customer Equity von KMUs
Bliemel, Friedhelm W.; Henseler, Jörg - In: Unternehmensbewertung und Basel II in kleinen und …, (pp. 235-252). 2003
Persistent link: https://www.econbiz.de/10001759671
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Die Bewertung von B2C-E-Commerce-Unternehmen : Konzeptionelle Grundlangen einer expliziten Integration des Kundenwerts in der Unternehmensbewertung
Bassen, Alexander; Popović, Tobias - In: Finanz-Betrieb : FB ; Zeitschrift für … 6 (2004) 12, pp. 838-850
Persistent link: https://www.econbiz.de/10002441406
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Intangible Assets : Bewertung von immateriellen Vermögensgegenständen
Bissinger, Daniel; Dornauer, Benjamin; Schneemann, Ingo - In: Corporate finance / Biz 1 (2010) 4, pp. 240-256
Persistent link: https://www.econbiz.de/10003976246