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Channel relationship strategy
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Kundenwert
Relationship marketing
25,956
Beziehungsmarketing
25,281
Consumer behaviour
9,424
Konsumentenverhalten
9,391
Customer satisfaction
5,405
Kundenzufriedenheit
5,364
Vertriebsweg
4,887
Distribution channel
4,883
Service quality
3,916
Dienstleistungsqualität
3,906
Theorie
3,027
Theory
3,016
Deutschland
2,671
Brand management
2,635
Markenführung
2,632
Germany
2,611
Lieferantenmanagement
2,505
Supplier relationship management
2,504
Electronic Commerce
2,217
Marketingmanagement
2,173
Marketing management
2,151
E-commerce
2,131
Einzelhandel
2,090
Retail trade
2,071
Social Web
2,046
Social web
2,045
Brand image
1,900
Markenimage
1,897
Online-Handel
1,724
Online retailing
1,716
Online-Marketing
1,698
Internet marketing
1,680
Customer value
1,448
Kundenintegration
1,440
Customer integration
1,439
Vertrauen
1,379
Confidence
1,374
Brand
1,336
Markenartikel
1,323
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1,252
German
227
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Kumar, V.
32
Madhani, Pankaj M.
15
Eggert, Andreas
11
Verhoef, Peter C.
10
Bruhn, Manfred
9
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Ko, Eunju
8
Reinartz, Werner J.
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Maas, Peter
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
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Springer Fachmedien Wiesbaden
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2
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1
Institut des Deutschen Textileinzelhandels <Köln>
1
Panepistēmio Kypru / Department of Economics
1
Springer-Verlag GmbH
1
Technische Universität Berlin
1
Technische Universität Hamburg
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
Universität Hohenheim
1
Universität Mannheim
1
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Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
31
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Tourism management : research, policies, practice
9
Business horizons
8
International journal of electronic customer relationship management : IJECRM
8
European management journal
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
6
The international journal of bank marketing : IJBM
6
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ECONIS (ZBW)
1,472
EconStor
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
Saved in:
2
Wertorientierte Kundensteuerung in Mehrkanalsystemen
Schögel, Marcus
;
Schulten, Matthias Bernhard
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 37-42
Persistent link: https://www.econbiz.de/10003384337
Saved in:
3
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
4
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
5
Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Carlson, Jamie
;
O'Cass, Aron
;
Ahrholdt, Dennis C.
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011388091
Saved in:
6
An exploratory study of the relationships between mobile data services business models and customer value : SNF-project no. 6500: "mobile and channel integrating electronic commerc...
Pedersen, Per E.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003086541
Saved in:
7
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
8
Consumer response to marketing channels : a demand-based approach
Andersen, Peter
;
Weisstein, Fei L.
;
Song, Lei
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012258186
Saved in:
9
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
Saved in:
10
On the relationship between print and mobile channels for newspapers
Winter, Patrick
;
Alpar, Paul
- In:
Electronic markets : the international journal on …
28
(
2018
)
1
,
pp. 79-92
Persistent link: https://www.econbiz.de/10011874089
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