Narrow search
Showing 1 - 10 of 1,491
Cover Image
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Cover Image
Interaction orientation and firm perfomance
Ramani, Girish; Kumar, V. - In: Journal of marketing 72 (2008) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Cover Image
Customer value : encounter satisfaction : overall satisfaction : examining the relationship in tourism destinations
Zouni, Georgia; Tsogas, Markos Marios H.; Lykoudi, … - In: International journal of services, economics and management 10 (2019) 4, pp. 357-379
Persistent link: https://www.econbiz.de/10012178955
Cover Image
How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.; Zarantonello, Lia; Grappi, Silvia - In: Journal of business research : JBR 82 (2018), pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
Cover Image
Risk and perceived value : antecedents of customer satisfaction and loyalty in a sustainable business model
Scridon, Mircea Andrei; Achim, Sorin Adrian; Pintea, … - In: Economic research 32 (2019) 1,1, pp. 909-924
Persistent link: https://www.econbiz.de/10012389404
Cover Image
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker; Klaus, Philipp; Manthiou, Aikaterini - In: The journal of services marketing 36 (2022) 3, pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Cover Image
Impact of social, epistemic and conditional values on customer satisfaction and loyalty in automobile industry : a structural equation modelling
Hassan, Zubair - In: Journal of marketing and consumer behaviour in emerging … (2017) 1, pp. 29-44
The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using...
Persistent link: https://www.econbiz.de/10012116813
Cover Image
A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz; Uray, Nimet; Ülengin, Füsun - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
Cover Image
Application of data mining techniques for customer lifetime value parameters : a review
Aeron, Harsha; Kumar, Ashwani; Janakiraman, M. - In: International journal of business information systems : … 6 (2010) 4, pp. 514-529
Persistent link: https://www.econbiz.de/10008747680
Cover Image
Customer base analysis with recurrent neural networks
Valendin, Jan; Reutterer, Thomas; Platzer, Michael; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 988-1018
Persistent link: https://www.econbiz.de/10013471030