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Targeting revenue leaders for a new product
Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
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A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon; Hua, Nan; Ozturk, Ahmet Bulent; Butt, … - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
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Sources of social value in word-of-mouth programs
Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2010) 1, pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare; Hartley, Nicole - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
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Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia; Gutiérrez-Leefmans, Manuela; … - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
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A comparative study of generations X, Y, Z in food purchasing behavior : the relationships among customer value, satisfaction, and Ewom
Wahyuningsih; Nasution, Hanny; Yeni, Yulia Hendri; … - In: Cogent business & management 9 (2022) 1, pp. 1-20
The COVID-19 pandemic has fundamentally changed many aspects of lives, including business and consumer behaviour. This study investigates Gen-X, Gen-Y, and Gen-Z in their change in food purchasing behaviour during the pandemic. Further, the study examines the relationships among customer value,...
Persistent link: https://www.econbiz.de/10014436257
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From lean product development to lean innovation : searching for a more valid approach for promoting utilitarian and emotional value
Gudem, Martin; Steinert, Martin; Welo, Torgeir - In: International journal of innovation and technology … 11 (2014) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10010349959
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Conceptualization of product development model based on use function evolution
Filipowicz, Paweł - In: Central and eastern european journal of management and … 7 (2019) 1, pp. 9-20
Persistent link: https://www.econbiz.de/10012305768
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The moderating role of service innovation on the relationship between customer satisfaction and customer value : a case of 3-star hotels in Jakarta
Sukwadi, Ronald - In: International journal of services, economics and management 8 (2017) 1/2, pp. 18-34
Persistent link: https://www.econbiz.de/10011892259