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~subject:"Kundenwert"
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Multichannel customer segmenta...
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Subject
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Kundenwert
Beziehungsmarketing
96
Relationship marketing
96
Consumer behaviour
80
Konsumentenverhalten
80
Distribution channel
30
Vertriebsweg
30
Einzelhandel
28
Retail trade
28
Markenführung
26
Brand management
25
Customer satisfaction
23
Kundenzufriedenheit
23
Marketingmanagement
23
Marketing management
22
Customer value
21
E-commerce
20
Electronic Commerce
20
Dienstleistungsqualität
19
Service quality
19
Marketingtheorie
17
Marketing
16
Marketing theory
16
Online retailing
16
Online-Handel
16
Theorie
16
Theory
16
Internet marketing
15
Online-Marketing
15
Sales promotion
14
Verkaufsförderung
14
Brand image
12
Kundenbindungsprogramm
12
Loyalty program
12
Markenimage
12
Netherlands
10
Niederlande
10
Schätzung
10
USA
10
United States
10
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17
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5
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16
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16
Aufsatz im Buch
2
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2
Arbeitspapier
1
Collection of articles of several authors
1
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1
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1
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1
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1
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English
21
Dutch
1
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Verhoef, Peter C.
14
Neslin, Scott A.
8
Lehmann, Donald R.
3
Donkers, Bas
2
Heitmann, Mark
2
Krafft, Manfred
2
Lhoest-Snoeck, Sietske
2
Nierop, Johannes Erjen Maurice van
2
Stahl, Florian
2
Wiesel, Thorsten
2
Blattberg, Robert C.
1
Chang, Chun-Wei
1
Doorn, Jenny van
1
Dorotic, Matilda
1
Grantham, Kimberly D.
1
Lemon, Katherine N.
1
Luo, Anita
1
Malthouse, Edward C.
1
McNeil, Kimberly R.
1
Melero, Iguácel
1
Montaguti, Elisa
1
Ou, Yi-Chun
1
Ou, Yi-chun
1
Peters, Kay
1
Reinartz, Werner J.
1
Sesé, F. Javier
1
Shankar, Venkatesh
1
Taylor, Gail Ayala
1
Valentini, Sara
1
Vries, Lisette de
1
Zhang, Jonathan Z.
1
de Jong, Martijn
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of service research : JSR
3
Handbook of research on customer equity in marketing
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
ERIM report series research in management
1
European management journal
1
International journal of electronic customer relationship management : IJECRM
1
Marketing : journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Tijdschrift voor economie en management
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
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ECONIS (ZBW)
22
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1
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10
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22
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1
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
2
Customer lifetime value : een overzicht van de literatuur
Verhoef, Peter C.
- In:
Tijdschrift voor economie en management
49
(
2004
)
1
,
pp. 79-104
Persistent link: https://www.econbiz.de/10002506488
Saved in:
3
Customer value management : an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
Saved in:
4
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
5
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
6
Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
7
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
8
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
9
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
10
Customer value modelling in the energy market and a practical application for marketing decision making
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
International journal of electronic customer …
9
(
2015
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011575143
Saved in:
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