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Social network marketing : customer value, CRM, and competitive actions
Doligalski, Tymoteusz - In: Marketing in the cyber era : strategies and emerging trends, (pp. 96-113). 2014
Persistent link: https://www.econbiz.de/10010241434
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Internet-based customer value management : developing customer relationship online
Doligalski, Tymoteusz - 2015
Persistent link: https://www.econbiz.de/10010457121
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Does customer analysis affect firm performance? : quantitative evidence from the Polish insurance market
Tomczyk, Przemysłam; Doligalski, Tymoteusz; Zaborek, Piotr - In: Journal of business research : JBR 69 (2016) 9, pp. 3652-3658
Persistent link: https://www.econbiz.de/10011515214
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Internet-Based Customer Value Management : Developing Customer Relationships Online
Doligalski, Tymoteusz - 2015
Characteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.
Persistent link: https://www.econbiz.de/10014021363