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Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis
Malliari, Lila; Sirkeci, Ibrahim - In: International journal of business performance management 18 (2017) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011725665
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Satisfaction in the context of customer co-production : a behavioral involvement perspective
Hunt, David M.; Geiger-Oneto, Stephanie; Varca, Philip E. - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 347-356
Persistent link: https://www.econbiz.de/10009668450
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Kommunikationsqualität in persönlichen Kundenbeziehungen : Konzeptualisierung und empirische Prüfung
Frommeyer, Astrid - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003007555
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Kommunikationsqualität in persönlichen Kundenbeziehungen : Konzeptualisierung und empirische Prüfung
Frommeyer, Astrid - 2005
1. Persönliche Kommunikation in Kundeninteraktionen -- 1.1 Bedeutung einer beziehungsorientierten Kommunikation -- 1.2 Kommunikationsqualität als Erfolgsgröße in der Mitarbeiter-Kunde-Kommunikation -- 1.3 Ziel und Forschungsfragen der Arbeit -- 1.4 Eingrenzung des Untersuchungsgegenstands --...
Persistent link: https://www.econbiz.de/10014017330
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Unique value proposition: developing and implementing the right offer
Lewison, Dale M.; Collins, Mark - In: Direct marketing in action : cutting-edge strategies …, (pp. 91-103). 2007
Persistent link: https://www.econbiz.de/10003443976
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Fulfillment and service: meeting and exceeding the customer's expectations
Fleming, Ann Daher; Foley, Linda M. - In: Direct marketing in action : cutting-edge strategies …, (pp. 139-155). 2007
Persistent link: https://www.econbiz.de/10003444000
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Direct selling: consumer profile, clusters and satisfaction
Alturas, Bráulio; Santos, Maria C. - In: European retail research 23 (2009) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10003832163
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Application of importance-performance analysis (IPA) to formulate customer satisfaction strategies in the direct sales industry in Malaysia
Musa, Rosidah; Pallister, John; Robson, Matthew; Daud, … - In: Business strategy series 11 (2010) 5, pp. 277-285
Persistent link: https://www.econbiz.de/10008662495
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Dynamics of customer response to promotional and relational direct mailings from an apparel retailer : the moderating role of relationship strength
Gázquez-Abad, Juan Carlos; De Cannière, Marie Hélène; … - In: Journal of retailing 87 (2011) 2, pp. 166-181
Persistent link: https://www.econbiz.de/10009240264