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Berry, Leonard L. - In: Business horizons 52 (2009) 4, pp. 309-317

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Berry, Leonard L.; Davis, Scott W.; Wilmet, Jody - In: Harvard business review : HBR 93 (2015) 10, pp. 86-94

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Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58

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Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L. - In: Journal of marketing research : JMR 50 (2013) 2, pp. 259-276

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