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Green brand management : nexus between brand attachment, satisfaction and loyalty of green products
Ratna, Vir Ved; Ojha, Raj Kumar - In: International journal of green economics : IJGE 16 (2022) 2, pp. 115-129
Persistent link: https://www.econbiz.de/10014312174
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Integral model of green brand equity : a study among customers of online shopping websites
Dolatabadi, Hossein Rezaei; Tabaeeian, Reihaneh Alsadat; … - In: EuroMed journal of management 1 (2015/2016) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011655405
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The relationship between green perceived quality and green purchase intention : a three-path mediation approach using green satisfaction and green trust
Gil, Mathew Thomas; Jacob, Jayanth - In: International journal of business innovation and research 15 (2018) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011954644
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Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl; Ur Rahman, Saleem; Salo, Jari - In: International journal of consumer studies 39 (2015) 6, pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
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Towards green trust : the influences of green perceived quality, green perceived risk, and green satisfaction
Chen, Yu-Shan; Chang, Ching-Hsun - In: Management decision : MD 51 (2013) 1, pp. 63-82
Purpose: This study aims to combine the literature on green marketing and relationship marketing into a new managerial framework of green trust. In addition, this study seeks to elaborate the relationships among green perceived quality, green perceived risk, green satisfaction, and green trust....
Persistent link: https://www.econbiz.de/10009725652
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Customer loyalty : exploring its antecedents from a green marketing perspective
Martínez, Patricia - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 896-917
Persistent link: https://www.econbiz.de/10011408130
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Why should hotels go green? : insights from guests experience in green hotels
Merli, Roberto; Preziosi, Michele; Acampora, Alessia; … - In: International journal of hospitality management 81 (2019), pp. 169-179
Persistent link: https://www.econbiz.de/10012128332
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Synthesizing the effects of green experiential quality, green equity, green image and green experiential satisfaction on green switching intention
Wu, Hung-Che; Ai, Chi-Han; Cheng, Ching-Chan - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 2080-2107
Persistent link: https://www.econbiz.de/10011624257
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How do green attributes elicit pro-environmental behaviors in guests? : the case of green hotels in Vietnam
Ho Le Thu Trang; Lee, Jin-soo; Han, Heesup - In: Journal of travel and tourism marketing 36 (2019) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10012179359
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An empirical analysis of green experiential loyalty : a case study
Wu, Hung-Che; Cheng, Ching-Chan - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 69-105
Persistent link: https://www.econbiz.de/10012180987