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National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean; Dant, Rajiv P.; Gleiberman, Aaron M. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
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Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon - In: Total quality management & business excellence 34 (2023) 13/14, pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10000324542
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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Research on evaluation of enterprise's brand competitiveness based on improved grey relational analysis
Yang, Limao; Tian, Ding; Tang, Xuan - In: International journal of electronic customer … 2 (2008) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10003772115
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
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Brand loyalty in the UK sportswear market
Dawes, John - In: International journal of market research : JMRS ; the … 51 (2009) 4, pp. 449-463
Persistent link: https://www.econbiz.de/10003863676
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The interaction of ownership structure and customer satisfaction as determinants of brand equity
Torres, Anna (contributor); Tribó, Josep A. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003428051