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Assessing Audiences’ Satisfaction of Advertising Digital-Billboard : A U & G Theoretical Perspective

Adetunji, Raji Ridwan; Mohmad Yazam, Siti Syamsul Nurin - 2012

The professional act of advertising is never completed without assessing it effectiveness on brand awareness, return on investment, and audience feedback. The new pervading digital billboards have been posing some dissimilarity to audiences’ gratification and satisfaction of advertisement...

Persistent link: https://www.econbiz.de/10014172088

Enhancing the television-viewing experience through commercial interruptions

Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172

Persistent link: https://www.econbiz.de/10003880173

First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry

Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140

Persistent link: https://www.econbiz.de/10011484678

An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas

Dennis, Donald Miller; Gray, David Michael - In: Journal of advertising research 53 (2013) 2, pp. 166-174

Persistent link: https://www.econbiz.de/10009778471

Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe

Makanyeza, Charles; Gomwe, Adolf Garikai; Jaiyeoba, … - In: Journal of African business 23 (2022) 4, pp. 851-868

Persistent link: https://www.econbiz.de/10013417073

Television audience satisfaction : antecedents and consequences

Lu, Xiaoling; Lo, Hing-Po - In: Journal of advertising research 47 (2007) 3, pp. 354-363

Persistent link: https://www.econbiz.de/10003611076

Nature based solutions and customer retention strategy : eliciting customer well-being experiences and self-rated mental health

Han, Heesup; Yu, Jongsik; Hyun, Sunghyup Sean - In: International journal of hospitality management 86 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012241471

Effects of nature-based solutions (NBS) on eco-friendly hotel guests' mental health perceptions, satisfaction, switching barriers, and revisit intentions

Han, Heesup; Yu, Jongsik; Hyun, Sunghyup Sean - In: Journal of hospitality marketing & management 29 (2020) 5, pp. 592-611

Persistent link: https://www.econbiz.de/10012256154

Consumer search and satisfaction with mental health services

Larson, Lindsay R. L.; Bock, Dora Elizabeth - In: The journal of services marketing 30 (2016) 7, pp. 736-748

Persistent link: https://www.econbiz.de/10011590918

Designing servicescapes for transformative service conversations : lessons from mental health services

Gopaldas, Ahir; Siebert, Anton; Ertimur, Burçak - In: Journal of consumer marketing 39 (2022) 6, pp. 649-659

Persistent link: https://www.econbiz.de/10013399788

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