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Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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Up in the air! : airline passenger's brand experience and its impact on brand satisfaction mediated by brand love
Pabla, Harleen; Soch, Harmeen - In: Journal of air transport management 107 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014322930
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Factors affecting brand image of airline industry in Nepal
Pokhrel, Priyanka - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 69-81
Persistent link: https://www.econbiz.de/10013449188
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah; Pontes, Nicolas - In: Journal of strategic marketing 32 (2024) 2, pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
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Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad - In: EuroMed journal of management : EMJM 6 (2024) 1, pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
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Kundenorientierte Gestaltung von Produktkonfiguratoren
Polak, Benjamin - 2008
Persistent link: https://www.econbiz.de/10003758371
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Essays on customer satisfaction, pricing strategies, and sustainable purchasing behavior in the insurance industry
Jahnert, Jonas Raphael - 2023
Persistent link: https://www.econbiz.de/10014286128
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321