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Kundenzufriedenheit
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Relationship marketing
26,201
Beziehungsmarketing
25,527
Brand management
17,666
Markenführung
17,252
Theorie
11,434
Theory
11,266
Markenimage
9,199
Brand image
9,159
Customer satisfaction
8,126
Deutschland
6,862
Germany
6,506
Social Web
6,389
Social web
6,383
Markenartikel
6,346
Brand
6,317
Service quality
6,247
Dienstleistungsqualität
6,195
USA
6,005
Online-Handel
5,985
Online retailing
5,969
Online-Marketing
5,825
Internet marketing
5,778
United States
5,740
Einzelhandel
4,834
Retail trade
4,777
Electronic Commerce
4,697
Marketingmanagement
4,679
Marketing management
4,660
E-commerce
4,516
Werbewirkung
4,074
Advertising effects
4,024
Verbraucherverhalten
3,592
Emotion
3,580
Experiment
3,485
Advertising
3,412
Marketing
3,400
Werbung
3,354
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Online availability
All
Undetermined
3,766
Free
1,346
Type of publication
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Article
6,743
Book / Working Paper
1,174
Journal
7
Type of publication (narrower categories)
All
Article in journal
6,412
Aufsatz in Zeitschrift
6,412
Aufsatz im Buch
319
Book section
319
Hochschulschrift
153
Graue Literatur
132
Non-commercial literature
132
Thesis
112
Working Paper
94
Arbeitspapier
87
Conference paper
57
Konferenzbeitrag
57
Case study
32
Collection of articles of several authors
32
Fallstudie
32
Sammelwerk
32
Aufsatzsammlung
31
Ratgeber
19
Guidebook
17
Konferenzschrift
10
Collection of articles written by one author
6
Lehrbuch
6
Reprint
6
Sammlung
6
Textbook
5
Handbook
4
Handbuch
4
Conference proceedings
3
Bibliografie
2
Elektronischer Datenträger
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Checkliste
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
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1
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1
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Language
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English
7,516
German
407
French
2
Italian
1
Author
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Han, Heesup
64
Mattila, Anna S.
30
Homburg, Christian
24
Prentice, Catherine
23
Svensson, Göran
22
Usman, Osly
21
Hyun, Sunghyup Sean
20
Bilgihan, Anil
19
Prayag, Girish
19
Wong, IpKin Anthony
19
Jang, Soocheong
18
Aksoy, Lerzan
17
Gil Saura, Irene
17
Mittal, Vikas
16
Roschk, Holger
16
Gustafsson, Anders
15
Loureiro, Sandra Maria Correia
15
Prybutok, Victor R.
15
Kim, Wansoo
14
Ryu, Kisang
14
Balaji, M. S.
13
Barnes, Donald C.
13
Klaus, Philipp
13
Söderlund, Magnus
13
Bang, Nguyen
12
Bruhn, Manfred
12
Keiningham, Timothy
12
Lee, Choong-Ki
12
McColl-Kennedy, Janet R.
12
Quach, Sara
12
Rather, Raouf Ahmad
12
Stock-Homburg, Ruth
12
Wu, Luorong
12
Amin, Muslim
11
Blut, Markus
11
Chua, Bee-Lia
11
Evanschitzky, Heiner
11
Grégoire, Yany
11
Huber, Frank
11
Park, Jungkun
11
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Institution
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Springer Fachmedien Wiesbaden
8
Harvard Graduate School of Business Administration
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
National Bureau of Economic Research
2
RWTH Aachen
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Conference Board
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dpunkt.Verlag <Heidelberg>
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Freie Universität Berlin
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
Information Resources Management Association
1
Institute of Leadership and Management <London>
1
International Conference on Services Management <North Cyprus)>
1
Ludwig-Maximilians-Universität München
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Tartu Ülikool
1
Technische Universität Braunschweig
1
Technische Universität Dresden
1
United States / Dept. of Agriculture / Economic Research Service
1
Universität Rostock / Ostseeinstitut für Marketing, Verkehr und Tourismus
1
Verlag Dr. Kovač
1
Walter de Gruyter GmbH & Co. KG
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
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Journal of retailing and consumer services
365
International journal of hospitality management
236
Journal of business research : JBR
195
The journal of services marketing
149
Journal of hospitality marketing & management
112
Journal of travel and tourism marketing
104
International journal of contemporary hospitality management
95
The service industries journal
87
Tourism management : research, policies, practice
83
Cogent business & management
82
Services marketing quarterly
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
66
Asia Pacific journal of marketing and logistics
61
Service business
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of service research : JSR
57
Psychology & marketing
56
Journal of strategic marketing
54
Journal of service management
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
47
International journal of electronic marketing and retailing : IJEMR
45
European journal of marketing : EJM
44
The international journal of bank marketing : IJBM
44
Tourism management perspectives : TMP
44
Journal of the Academy of Marketing Science
42
The TQM journal : the international review of organizational improvement
42
Industrial marketing management : the international journal for industrial and high-tech firms
38
International journal of electronic customer relationship management : IJECRM
37
The international review of retail, distribution and consumer research
36
Journal of Asian finance, economics and business : JAFEB
35
International journal of services, economics and management
34
The journal of business & industrial marketing
34
Total quality management & business excellence
34
Tourism analysis : an interdisciplinary tourism & hospitality journal
34
Journal of air transport management
33
International journal of quality and service sciences
32
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of hospitality and tourism insights
32
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
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Source
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ECONIS (ZBW)
7,909
EconStor
10
OLC EcoSci
5
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1
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
3
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
4
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
5
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
7
Role of experience in customer self-congruity to maintaining loyalty : a study on fashion store
Wijaya, Angga Pandu
- In:
Entrepreneurial business and economics review : EBER
5
(
2017
)
3
,
pp. 189-198
Persistent link: https://www.econbiz.de/10011803441
Saved in:
8
Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen
- In:
EuroMed journal of business
3
(
2008
)
3
,
pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
Saved in:
9
"Wenn mich meine Marke enttäuscht" : Wirkung des Markenfehlverhaltens auf die Wiederkaufabsicht
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
; …
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
5
,
pp. 411-430
Persistent link: https://www.econbiz.de/10003552695
Saved in:
10
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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