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Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes - In: The journal of consumer marketing 33 (2016) 5, pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor; Ratnawati, Alifah - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
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A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado; Jardim, William Carvalho; … - In: Journal of business research : JBR 117 (2020), pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
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Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon; Back, Ki-Joon - In: International journal of hospitality management 75 (2018), pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
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Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny; Samudro, Andreas - In: The journal of business & industrial marketing 39 (2024) 2, pp. 299-317
Persistent link: https://www.econbiz.de/10014473046