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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
53
Konsumentenverhalten
50
Relationship marketing
30
Beziehungsmarketing
29
Professional sports
29
Profisport
29
Sportmarketing
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Sports marketing
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Sport
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Sport organization
19
Sportorganisation
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Australien
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Brand management
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Markenführung
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Brand image
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Markenimage
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Customer satisfaction
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Personality psychology
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Leckie, Civilai
6
Johnson, Lester W.
4
McDonald, Heath
4
MacQuilken, Lisa
2
Nyadzayo, Munyaradzi
2
Vocino, Andrea
2
Casidy, Riza
1
Dwivedi, Abhishek
1
Karg, Adam
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Karg, Adam J.
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Nyadzayo, Munyaradzi W.
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Robertson, Nichola
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Zubcevic-Basic, Nives
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Asia Pacific journal of marketing and logistics
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
International journal of hospitality management
1
Journal of marketing management : MM
1
Sport management review
1
The journal of brand management : an international journal
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ECONIS (ZBW)
8
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1
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
2
Examining customer evaluations across different self-service technologies
Robertson, Nichola
;
McDonald, Heath
;
Leckie, Civilai
; …
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10011445689
Saved in:
3
Is guarantee compensation enough? : the important role of fix and employee effort in restoring justice
MacQuilken, Lisa
;
McDonald, Heath
;
Vocino, Andrea
- In:
International journal of hospitality management
33
(
2013
),
pp. 41-50
Persistent link: https://www.econbiz.de/10009746522
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
7
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
8
Measuring season ticket holder satisfaction : rationale, scale development and longitudinal validation
McDonald, Heath
;
Karg, Adam J.
;
Vocino, Andrea
- In:
Sport management review
16
(
2013
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10009700226
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