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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
82,943
Konsumentenverhalten
80,463
Brand management
17,666
Markenführung
17,252
Online-Marketing
13,142
Internet marketing
13,026
Brand image
11,164
Markenimage
11,050
Relationship marketing
10,490
Beziehungsmarketing
10,456
Theorie
10,383
Theory
10,200
Social Web
9,291
Social web
9,282
Markenartikel
6,470
Brand
6,436
Online-Handel
6,406
Online retailing
6,391
Customer satisfaction
6,186
USA
5,756
Deutschland
5,576
United States
5,499
Germany
5,220
Werbewirkung
5,097
Electronic Commerce
5,065
Advertising effects
5,038
Viral marketing
4,875
Virales Marketing
4,855
E-commerce
4,805
Service quality
4,665
Dienstleistungsqualität
4,612
Einzelhandel
4,533
Retail trade
4,478
Marketingmanagement
4,445
Marketing management
4,424
Advertising
4,355
Werbung
4,301
Experiment
3,670
Verbraucherverhalten
3,590
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1,008
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703
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Arbeitspapier
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7
Fallstudie
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Ratgeber
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5
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2
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5,888
German
122
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2
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Han, Heesup
56
Mattila, Anna S.
26
Usman, Osly
23
Wong, IpKin Anthony
20
Bilgihan, Anil
17
Prentice, Catherine
17
Hyun, Sunghyup Sean
16
Prayag, Girish
16
Aksoy, Lerzan
14
Jang, Soocheong
13
Loureiro, Sandra Maria Correia
13
Rather, Raouf Ahmad
13
Söderlund, Magnus
13
Balaji, M. S.
12
Klaus, Philipp
12
Mittal, Vikas
12
Wu, Luorong
12
Gustafsson, Anders
11
Prybutok, Victor R.
11
Sparks, Beverley
11
Yu, Jongsik
11
Ahn, Jiseon
10
Bang, Nguyen
10
Barnes, Donald C.
10
Chua, Bee-Lia
10
Gil Saura, Irene
10
Ha, Hong Youl
10
Hsu, Maxwell K.
10
Keiningham, Timothy
10
Kim, Jinkyung Jenny
10
Kim, Woo Gon
10
Law, Chun Hung Roberts
10
Liu, Chih-Hsing
10
Qu, Hailin
10
Quach, Sara
10
Roschk, Holger
10
Sreejesh, S.
10
Xu, Xun
10
Amin, Muslim
9
Frank, Björn
9
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Springer Fachmedien Wiesbaden
4
Information Resources Management Association
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
RWTH Aachen
2
Technische Universität Dresden
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy of Marketing
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
Institute of Leadership and Management <London>
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
National Bureau of Economic Research
1
Technische Universität Braunschweig
1
United States / Dept. of Agriculture / Economic Research Service
1
Universität Rostock / Ostseeinstitut für Marketing, Verkehr und Tourismus
1
Verlag Dr. Kovač
1
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Journal of retailing and consumer services
326
International journal of hospitality management
202
Journal of business research : JBR
167
The journal of services marketing
111
Journal of hospitality marketing & management
102
Journal of travel and tourism marketing
95
International journal of contemporary hospitality management
86
Cogent business & management
75
Tourism management : research, policies, practice
68
Services marketing quarterly
63
The service industries journal
57
Asia Pacific journal of marketing and logistics
53
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Psychology & marketing
51
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
47
International journal of electronic marketing and retailing : IJEMR
44
Journal of strategic marketing
44
Service business
44
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of service research : JSR
39
Tourism management perspectives : TMP
39
Journal of service management
38
European journal of marketing : EJM
35
The international journal of bank marketing : IJBM
35
The international review of retail, distribution and consumer research
33
Journal of Islamic marketing
30
Tourism analysis : an interdisciplinary tourism & hospitality journal
29
Journal of hospitality and tourism insights
28
Journal of the Academy of Marketing Science
28
Journal of vacation marketing
28
The TQM journal : the international review of organizational improvement
28
International journal of retail and distribution management
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
International journal of retail & distribution management
26
International journal of services, economics and management
26
Journal of Asian finance, economics and business : JAFEB
26
Journal of air transport management
26
Journal of internet commerce
26
Journal of retailing
26
Marketing intelligence & planning
26
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ECONIS (ZBW)
6,004
EconStor
6
OLC EcoSci
1
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1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
5
Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention : moderating role of perceived brand value
Patel, Vipul
;
Kautish, Pradeep
;
Patel, Naresh K.
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 330-349
Persistent link: https://www.econbiz.de/10015063983
Saved in:
6
Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
Wicaksono, Aditya Indra
;
Ishak, Asmai
-
2022
Persistent link: https://www.econbiz.de/10012887806
Saved in:
7
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
8
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
9
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
10
Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers
Das, Payel
;
Mandal, Santanu
- In:
South Asian journal of global business research : …
5
(
2016
)
3
,
pp. 424-446
Persistent link: https://www.econbiz.de/10011609362
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