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Ethical brand management : customer relationships and ethical duties
Story, John; Hess, Jeff - In: The journal of product & brand management 19 (2010) 4, pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.; Adomako, Samuel; Mai Dong Tran - In: Industrial marketing management : the international … 108 (2023), pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
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National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean; Dant, Rajiv P.; Gleiberman, Aaron M. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
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Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon - In: Total quality management & business excellence 34 (2023) 13/14, pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Ethics support through rapport : elaborating the impact of service provider rapport on ethical behaviour intention of the tourists
Paramita, Widya; Zulfa, Naila; Rostiani, Rokhima; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-5
Persistent link: https://www.econbiz.de/10012665870
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When ethical transgressions of customers have beneficial long-term effects in retailing : an empirical investigation
Yang, Zhao; Algesheimer, René; Dholakia, Utpal - In: Journal of retailing 93 (2017) 4, pp. 420-439
Persistent link: https://www.econbiz.de/10011790692
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Perceived reasonableness and morals in service encounters
Fukawa, Nobuyuki; Erevelles, Sunil - In: Journal of business ethics : JOBE 125 (2014) 3, pp. 381-400
Persistent link: https://www.econbiz.de/10010442330