Putra, Ilham Fauzan; Windasari, Nila Armelia; … - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-22
Recently, the two decacorn Startups in Indonesia decided to collaborate with a merger scheme and accumulate over 100 … million monthly active users. The Merger triggers a new perception for customers and has an impact on the level of Brand … Loyalty. However, no research examines how customer perception to mergers between the startup with decacorn status. Therefore …