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The effect of brand awareness and quality perception of customer satisfaction through purchasing decisions Honda and Yamaha Motors : case study of Maros Muslim University students

Hanafi, Muh. Alam Nasyrah; Kamase, Jeni; Djamereng, Asdar; … - In: Business and Economic Research : BER 9 (2019) 4, pp. 210-230

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Understanding cross-product purchase intention in an IT brand extension context

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Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro

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Brand image and customers' willingness to pay a price premium for female's stitched clothing

Munir, Saad; Humayon, Asad Afzal; Ahmed, Munir; Haider, … - In: Pakistan journal of commerce and social sciences 11 (2017) 3, pp. 1027-1049

female’s stitched clothing and what sort of brand images can be used by a brand in order to achieve price premium. This study … is based on quantitative survey of brand images found in branding literature and their impact on customer’s willingness … strength of the role of brand image dimensions towards willingness to pay price premium, using data collected from 409 …

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Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

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Determining the factors influencing consumer satisfaction and repurchase intention of locally manufactured clothing brands in South Africa

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Customer satisfaction, loyalty and switching intent in retail service settings

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How product quality, brand image, and customer satisfaction affect the purchase decisions of Indonesian automotive customers

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The impact of Click and Collect’s service quality on customer emotion and purchase decision : a case study of mobile world in Vietnam

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