Dias, Álvaro Lopes; Sousa, Bruno; Santos, Vasco; … - In: Wine Economics and Policy 13 (2024) 1, pp. 3-15
Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determi-nants of brand love in wine tourism. Using...