the case of a clothing brand. Three different types of customer satisfaction were distinguished: (i) satisfaction with the … services given by the brand.Application of this study: This study will contribute toward new clothing brands who they are new … all three types of satisfaction would be influenced by brand loyalty.Methodology: Three brans have been selected three …

perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on … perceived quality, brand awareness, perceived value and brand uniqueness have positive relationship with brand loyalty. Moreover …, brand loyalty was positively related to the positive WOM. The current study makes its significant contribution to the field …