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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
44
Konsumentenverhalten
43
Brand management
38
Markenführung
38
Brand image
27
Beziehungsmarketing
25
Markenimage
25
Relationship marketing
25
Corporate reputation
18
Firmenimage
17
Customer satisfaction
15
Brand
13
Markenartikel
13
Einzelhandel
12
Retail trade
11
China
10
Marketing management
9
Social Web
9
Social web
9
Higher education institution
8
Hochschule
8
Innovation
8
Marketing
8
Marketingmanagement
8
Public relations
8
Taiwan
8
Öffentlichkeitsarbeit
8
Dienstleistungsqualität
7
Gerechtigkeit
7
Justice
7
Online-Marketing
7
Reputation
7
Service quality
7
Asien
6
Brand architecture
6
Brand loyalty
6
Confidence
6
Corporate communication
6
Corporate image
6
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Article
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English
13
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Bang, Nguyen
13
Melewar, T. C.
3
Chen, Junsong
2
Klaus, Philipp
2
Mutum, Dilip S.
2
Roy, Sanjit
2
Yu, Xiaoyu
2
Arnott, David C.
1
Balaji, M. S.
1
Buonamassa, Daniela
1
Cardinale, Sylvia
1
Chen, Cheng-Hao Steve
1
Chen, Cheng-hao Steve
1
Chuah, Stephanie Hui-wen
1
Ezlika Ghazali
1
Ganguli, Shirshendu
1
Ghazali, Ezlika Mohd
1
Gorgoglione, Michele
1
Han, Sung Ho
1
Jing, Fengjie
1
Khian Sin Ong
1
Lassar, Walfried M.
1
Li, Fei
1
Li, Mo
1
Marimuthu, Malliga
1
Mohd-Any, Amrul Asraf
1
Panniello, Umberto
1
Rauschnabel, Philipp A.
1
Sadeque, Saalem
1
Sharifah Faridah Syed Alwi
1
Simkin, Lyndon
1
Thurasamy Ramayah
1
Ying, Yu
1
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The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Electronic markets : the international journal on networked business
1
Information technology and management
1
International journal of services, economics and management
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
13
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1
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
2
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
3
As time goes by ... maintaining longitudinal satisfaction : a perspective of hedonic adaptation
Ying, Yu
;
Jing, Fengjie
;
Bang, Nguyen
;
Chen, Junsong
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011445623
Saved in:
4
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
Saved in:
5
Online loyalty and its interaction with switching barriers
Mutum, Dilip S.
;
Ghazali, Ezlika Mohd
;
Bang, Nguyen
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
Saved in:
6
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
7
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
8
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
9
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
10
Measuring service quality : a systematic review of literature
Roy, Sanjit
;
Lassar, Walfried M.
;
Ganguli, Shirshendu
; …
- In:
International journal of services, economics and management
7
(
2015
)
1
,
pp. 24-52
Persistent link: https://www.econbiz.de/10011607174
Saved in:
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