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An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan; Balaji, M. S.; Khong Kok Wei - In: Journal of internet commerce 14 (2015) 2, pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
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Performance measure of online system acceptance and customer satisfaction through airlines websites in Malaysia
Khan, Humera; Dominic, P. D. D. - In: International journal of business innovation and research 12 (2017) 4, pp. 508-524
Persistent link: https://www.econbiz.de/10011719273
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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An investigation of customer attitude towards online stores
Mpinganjira, Mercy - In: African journal of science, technology, innovation & … 8 (2016) 5/6, pp. 447-456
Persistent link: https://www.econbiz.de/10011723672
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Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi; Kiran, Ravi; Sah, Ash N. - In: International journal of electronic marketing and … 7 (2016) 2, pp. 115-140
Persistent link: https://www.econbiz.de/10011643577
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The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.; Jensen, Ricard W. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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A Study on Customer Satisfaction towards Digital Advertisement on Consumer Goods
Jenefa, Leena; Kadyan, Jagbir Singh; Nasir, M. Abu - 2022
Digital marketing plays a vital role in this competitive world and considered as a new form of marketing and provided new opportunities for companies to do businesses for 24 hours in a week. It helps to contact the person face to face. The study has been conducted to know the awareness about...
Persistent link: https://www.econbiz.de/10014089319
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Online information quality and consumer satisfaction : the moderating roles of contextual factors - a meta-analysisO
Ghasemaghaei, Maryam; Hassanein, Khaled - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 965-981
Persistent link: https://www.econbiz.de/10011416915