regarding the CSR and its impact on customers' loyalty while trust mediates the link in the telecom context of Pakistan. The …. Findings revealed that CSR has a positive impact on customers' loyalty and confirmed the mediating impact of trust between the … association of CSR and customers' loyalty. The current study provides literature regarding CSR, customer's loyalty and trust that …

retain their consumers, yet the role of corporate social responsibility (CSR) in this regard has been generally overlooked …. The current study investigates the relationship between CSR and repurchase intentions of the individual consumer. Drawing … on the social exchange theory, we argue that the link between CSR and repurchase intentions is not linear. The study …

. Despite that, earning customer trust is vital to ensure ongoing revenue and profit for business sustainability. Due to the …

loyalty. Furthermore, satisfaction has had partial mediation effects on the relationship between CSR perception and loyalty …. Practical implications - When conducting CSR activities, businesses should emphasize that trust and satisfaction have an … trust and satisfaction in the relationship between CSR and loyalty. …