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Customer loyalty through social networks : lessons from Zara on Facebook

Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717

Persistent link: https://www.econbiz.de/10010433303

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers

Ben-Shaul, Michal; Reichel, Arie - In: Journal of travel research : a quarterly publication of … 57 (2018) 4, pp. 453-471

Persistent link: https://www.econbiz.de/10011915445

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …

Persistent link: https://www.econbiz.de/10012911061

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

Persistent link: https://www.econbiz.de/10013163333

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach

Rather, Raouf Ahmad - In: Journal of destination marketing & management 20 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012588603

The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction

Mohseni, Mohammad Zia; Titkanloo, Saeed Jafari - In: International journal of internet marketing and … 16 (2022) 3, pp. 271-296

Persistent link: https://www.econbiz.de/10013256309

How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context

Yee, Wong Foong; Ng, Siew Imm; Seng, Kaixin; Lim, Xin-Jean - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 114-130

Persistent link: https://www.econbiz.de/10013258517

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