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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Brand management
17,736
Markenführung
17,323
Consumer behaviour
7,649
Konsumentenverhalten
7,607
Markenimage
7,223
Brand image
7,130
Brand
5,347
Markenartikel
5,347
Relationship marketing
2,611
Beziehungsmarketing
2,609
Crowdfunding
2,540
Markenpolitik
2,198
Social Web
1,977
Social web
1,974
Online-Marketing
1,670
Internet marketing
1,645
Marketingmanagement
1,432
Marketing management
1,426
Deutschland
1,264
Germany
1,203
Werbewirkung
1,171
Advertising effects
1,160
Marketing
918
Luxury goods
884
Luxusgüter
882
Unternehmensgründung
880
Business start-up
872
Werbung
772
Theorie
766
Theory
766
Advertising
759
Einzelhandel
703
Retail trade
691
Corporate reputation
688
Firmenimage
688
USA
687
Brand loyalty
683
United States
669
Customer satisfaction
661
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Online availability
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Undetermined
381
Free
102
Type of publication
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Article
590
Book / Working Paper
62
Type of publication (narrower categories)
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Article in journal
571
Aufsatz in Zeitschrift
571
Aufsatz im Buch
19
Book section
19
Hochschulschrift
7
Thesis
4
Conference paper
3
Konferenzbeitrag
3
Ratgeber
2
Arbeitspapier
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Guidebook
1
Konferenzschrift
1
Non-commercial literature
1
Reprint
1
Sammelwerk
1
Working Paper
1
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Language
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English
636
German
16
Author
All
Han, Heesup
8
Khan, Imran
7
Loureiro, Sandra Maria Correia
6
Rather, Raouf Ahmad
6
Fatma, Mobin
5
Kim, Jinkyung Jenny
5
So, Kevin Kam Fung
5
Anisimova, Tatiana
4
Casidy, Riza
4
Chua, Bee-Lia
4
Dwivedi, Abhishek
4
Haverila, Kai
4
Hwang, Jinsoo
4
Japutra, Arnold
4
Johnson, Lester W.
4
Leckie, Civilai
4
McLaughlin, Caitlin
4
Rahman, Zillur
4
Shamim, Amjad
4
Susanti, Vonny
4
Wong, IpKin Anthony
4
Ahn, Jiseon
3
Bang, Nguyen
3
Büttner, Miriam
3
Chahal, Hardeep
3
Fazal-e-Hasan, Syed
3
Gil Saura, Irene
3
Huber, Frank
3
Hyun, Sunghyup Sean
3
Kim, Heather Markham
3
King, Ceridwyn
3
Ko, Eunju
3
Lee, Seonjeong
3
Melewar, T. C.
3
Molinillo, Sebastian
3
Ngo, Liem Viet
3
Park, Jungkun
3
Prentice, Catherine
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of retailing and consumer services
36
Journal of business research : JBR
27
International journal of hospitality management
23
The journal of brand management : an international journal
22
The journal of product & brand management
15
Journal of hospitality marketing & management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel and tourism marketing
9
Services marketing quarterly
9
Asia Pacific journal of marketing and logistics
8
International journal of contemporary hospitality management
8
Psychology & marketing
8
Journal of Islamic marketing
7
Journal of strategic marketing
7
Cogent business & management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Pakistan journal of commerce and social sciences
6
The journal of services marketing
6
European journal of marketing : EJM
5
Global business review
5
Inventi impact: retailing & consumer services
5
Journal of marketing analytics : JMA
5
Journal of vacation marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Journal of hospitality and tourism insights
4
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
The international journal of bank marketing : IJBM
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Corporate reputation review
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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ECONIS (ZBW)
652
Showing
1
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652
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1
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
2
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
3
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
4
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
5
Research on evaluation of enterprise's brand competitiveness based on improved grey relational analysis
Yang, Limao
;
Tian, Ding
;
Tang, Xuan
- In:
International journal of electronic customer …
2
(
2008
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10003772115
Saved in:
6
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
7
Brand loyalty in the UK sportswear market
Dawes, John
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003863676
Saved in:
8
The interaction of ownership structure and customer satisfaction as determinants of brand equity
Torres, Anna
(
contributor
);
Tribó, Josep A.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003428051
Saved in:
9
Managing customer loyalty in liberalized residential energy markets: the impact of energy branding
Hartmann, Patrick
;
Apaolaza Ibáñez, Vanessa
- In:
Energy policy
35
(
2007
)
4
,
pp. 2661-2672
Persistent link: https://www.econbiz.de/10003472254
Saved in:
10
Antecedents of brand loyalty : an empirical study in mobile telecom sector
Kapil, Kanwal
;
Kapil, Sheeba
- In:
International journal of Indian culture and business …
3
(
2010
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003910757
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