Managing customer loyalty in liberalized residential energy markets: the impact of energy branding
Patrick Hartmann, Vanessa Apaolaza Ibáñez
| Year of publication: |
2007
|
|---|---|
| Authors: | Hartmann, Patrick ; Apaolaza Ibáñez, Vanessa |
| Published in: |
Energy policy. - Oxford : Elsevier, ISSN 0301-4215, ZDB-ID 186295-9. - Vol. 35.2007, 4, p. 2661-2672
|
| Subject: | Energiemarkt | Energy market | Deregulierung | Deregulation | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003472254