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The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic

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Persistent link: https://www.econbiz.de/10012648895

The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion

Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 458-473

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Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement

Asante, Isaac Owusu; Jiang, Yushi; Miao, Miao - In: Psychology & marketing 41 (2024) 1, pp. 27-44

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The bittersweet of consumer-human brand relationships in the social media context

Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574

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The influence of brand experience on brand satisfaction, trust and attachment in South Africa

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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling

Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118

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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty

Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674

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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment

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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences. This paper aims to examine how digital brand experiences on social media influence...

Persistent link: https://www.econbiz.de/10014536023

Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

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