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Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun; Yu, Jongsik; Chua, Bee-Lia; Han, Heesup - In: Journal of travel and tourism marketing 40 (2023) 4, pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
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Effects of visual servicescape aesthetics comprehension and appreciation on consumer experience
Lin, Ingrid Y. - In: The journal of services marketing 30 (2016) 7, pp. 692-712
Persistent link: https://www.econbiz.de/10011590915
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Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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Brand image and consumer satisfaction towards Islamic travel packages : a study on tourism entrepreneurship in Malaysia
Che Nawi, Noorshella; Al-Mamun, Abdullah; Noorul Azwin … - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10012153299
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Ghee with glee : a study of how consumers evaluate product packaging
Chavadi, Chandan Andanesh; Vishwanatha, M. R.; Mubeen, … - In: Metamorphosis : a journal of management research 17 (2018) 2, pp. 100-110
Persistent link: https://www.econbiz.de/10012041874
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Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl; Ur Rahman, Saleem; Salo, Jari - In: International journal of consumer studies 39 (2015) 6, pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
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Towards green trust : the influences of green perceived quality, green perceived risk, and green satisfaction
Chen, Yu-Shan; Chang, Ching-Hsun - In: Management decision : MD 51 (2013) 1, pp. 63-82
Purpose: This study aims to combine the literature on green marketing and relationship marketing into a new managerial framework of green trust. In addition, this study seeks to elaborate the relationships among green perceived quality, green perceived risk, green satisfaction, and green trust....
Persistent link: https://www.econbiz.de/10009725652
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Customer loyalty : exploring its antecedents from a green marketing perspective
Martínez, Patricia - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 896-917
Persistent link: https://www.econbiz.de/10011408130
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Why should hotels go green? : insights from guests experience in green hotels
Merli, Roberto; Preziosi, Michele; Acampora, Alessia; … - In: International journal of hospitality management 81 (2019), pp. 169-179
Persistent link: https://www.econbiz.de/10012128332
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Synthesizing the effects of green experiential quality, green equity, green image and green experiential satisfaction on green switching intention
Wu, Hung-Che; Ai, Chi-Han; Cheng, Ching-Chan - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 2080-2107
Persistent link: https://www.econbiz.de/10011624257