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Customer perceptions of critical success factors for guest houses

Wang, Sha; Hung, Kam - In: International journal of hospitality management 48 (2015), pp. 92-101

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Clustering employees on the basis of their perception from critical success factors of total quality management and its influence on customer focus

Gavareshki, Mohammad Hosein Karimi; Dabestani, Reza; … - In: International journal of management concepts and … 12 (2019) 2, pp. 103-116

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CEM : increasing productivity through the management and monitoring of experiences provided to customers

Arineli, Adriana; Quintella, Heitor Luiz Murat Meirelles de - In: Cogent business & management 2 (2015), pp. 1-11

Dealing with intangible and so subtle experience is unusual and a huge challenge for management that is not used to measure what has no numbers, but maybe they need to see beyond the obvious and accessible statistics. Recently, several studies point to the importance of customer experience...

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Business excellence initiative success prediction model based on logistic regression and artificial neural network

Mishra, Nandkumar; Rane, Santosh B. - In: International journal of quality and innovation 4 (2019) 3/4, pp. 132-166

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Customers' satisfaction as a critical success factor in halal tourism : literature review and research agenda

Ekka, Punit Moris; Bhardwaj, Shikha - In: Journal of Islamic marketing 15 (2024) 8, pp. 2069-2085

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Kundenmanagement leicht gemacht : was die Kunden von Ihnen erwarten und wie Sie dies erfüllen

Preißner, Andreas - 2009

Preißner ist Autor zahlreicher Lehrbücher und Ratgeber in vielen Wirtschafts-Themenbereichen, zuletzt u.a. "Marketing auf den Punkt gebracht" (BA 11/08). Im Gegensatz zu diesem ist der neue Titel jedoch kein kompaktes Lehrbuch für das Grund(-lagen)-Studium, sondern positioniert sich genau wie...