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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Marketing management
27
Marketingmanagement
27
Consumer behaviour
24
Innovation
21
Brand management
19
Konsumentenverhalten
19
Australia
18
Firm performance
18
Unternehmenserfolg
17
Customer satisfaction
15
Markenführung
15
Service quality
15
Australien
14
Innovation management
14
Innovationsmanagement
14
Beziehungsmarketing
13
Dienstleistungsqualität
13
Dienstleistungssektor
13
Marketing
13
New product development
13
Produktentwicklung
13
Relationship marketing
13
Service industry
13
Brand image
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Markenimage
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Resource-based view
11
Ressourcenorientierter Ansatz
11
Ambidexterity
9
KMU
9
SME
9
Ambidextrous organization
8
B-to-B-Marketing
8
Business-to-business marketing
8
Organisationale Ambidextrie
8
Competitive advantage
7
Manufacturing industries
7
Market orientation
7
Value creation
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Wettbewerbsvorteil
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O'Cass, Aron
8
Carlson, Jamie
3
Ngo, Liem Viet
3
Ahrholdt, Dennis C.
1
Siahtiri, Vida
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Sok, Phyra
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Terawatanavong, Civilai
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Whitwell, Gregory J.
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The journal of services marketing
2
Australasian marketing journal
1
British journal of management : BJM
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Journal of business research : JBR
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Journal of retailing and consumer services
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Journal of strategic marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
8
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1
An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron
;
Sok, Phyra
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
Saved in:
2
Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 112-127
Persistent link: https://www.econbiz.de/10003990882
Saved in:
3
Technological turbulence, supplier market orientation, and buyer satisfaction
Terawatanavong, Civilai
;
Whitwell, Gregory J.
;
Widing, …
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 911-918
Persistent link: https://www.econbiz.de/10009228975
Saved in:
4
An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth
O'Cass, Aron
;
Carlson, Jamie
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 28-36
Persistent link: https://www.econbiz.de/10009508012
Saved in:
5
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Saved in:
6
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
7
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
8
Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Carlson, Jamie
;
O'Cass, Aron
;
Ahrholdt, Dennis C.
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011388091
Saved in:
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