Meng, Qingliang; Jiang, Xuan; He, Lin; Guo, Xinxin - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1661-1675
Purpose: The purpose of study is to propose and verify a method of service quality elements classification through integrating fuzzy theory into Kano model. The method has the merit of being more effective in processing customers' psychology of vagueness and uncertainties than traditional Kano...