Narrow search
Showing 1 - 10 of 4,161
Cover Image
Attribute sentiment scoring with online text reviews : accounting for language structure and attribute self-selection
Chakraborty, Ishita; Kim, Minkyung; Sudhir, K. - 2019
Persistent link: https://www.econbiz.de/10012053024
Cover Image
The features and effectiveness of Chinese language online recommendations
Ng, Raine; Prendergast, Gerard P.; Chang, Ludwig M. K. - In: Journal of international consumer marketing 33 (2021) 4, pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Cover Image
The role of language in the online evaluation of hospitality service encounters : an empirical study
Mariani, Marcello M.; Borghi, Matteo; Kazakov, Sergey - In: International journal of hospitality management 78 (2019), pp. 50-58
Persistent link: https://www.econbiz.de/10012012699
Cover Image
Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.; Averbeck, Joshua M.; Zhang, Zhu; … - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Cover Image
Post language and user engagement in online content communities
Noguti, Valeria - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Cover Image
Exploring the use of gender-fair language by influencers
Nicolas, Carolina; Urrutia, Angelica; González Díaz, … - In: European journal of management and business economics : … 32 (2023) 5, pp. 560-585
Purpose Explore the use of Gender-Fair Language (GFL) by influencers on Instagram. Design/methodology/approach The … includes the Spanish language and is applied to a sample of influencers from Chile. Practical implications The practical …
Persistent link: https://www.econbiz.de/10014507415
Cover Image
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs; Coussement, Kristof; Caigny, Arno de; … - In: Industrial marketing management : the international … 106 (2022), pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Cover Image
Online product reviews and their impact on third party sellers using natural language processing
Nellutla, Akash Phaniteja; Hudnurkar, Manoj; Ambekar, … - In: International journal of business intelligence research … 12 (2021) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10012508241
Cover Image
The enhancing versus backfiring effects of positive emotion in consumer reviews
Rocklage, Matthew D.; Fazio, Russell H. - In: Journal of marketing research 57 (2020) 2, pp. 332-352
Persistent link: https://www.econbiz.de/10012180544
Cover Image
The impact of language style on consumers' reactions to online reviews
Wu, Luorong; Shen, Han; Fan, Alei; Mattila, Anna S. - In: Tourism management : research, policies, practice 59 (2017), pp. 590-596
Persistent link: https://www.econbiz.de/10011643275