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~subject:"Leadership style"
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Leadership style
Multinationales Unternehmen
5
Transnational corporation
5
Innovation
4
Innovation management
4
Innovationsmanagement
4
Ausländische Tochtergesellschaft
3
Brand management
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Consumer behaviour
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Foreign subsidiary
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Knowledge transfer
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Konsumentenverhalten
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Markenführung
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Wissenstransfer
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Country Of Origin
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Firm performance
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Führungsstil
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Knowledge management
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New product development
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Produktentwicklung
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Social Web
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Social web
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Subsidiaries
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Subsidiary company
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Tochtergesellschaft
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Unternehmenserfolg
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Wissensmanagement
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awareness
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brand associations
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brand equity
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loyalty
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perceived quality
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wine sector
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Advertising effects
1
Affective involvement
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Arbeitszufriedenheit
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Athletes
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Athletic performance
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Auslandsaufenthalt
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Auslandsinvestition
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Crespo, Cátia Fernandes
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Branco, Melissa Marques
1
Marques, Tânia M. G.
1
Miska, Christof
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Tille, Melanie
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International journal of human resource management
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Journal of international consumer marketing
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ECONIS (ZBW)
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Examining the role of perceived source credibility on social media influencer's ascribed opinion leadership
Crespo, Cátia Fernandes
;
Tille, Melanie
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 208-223
Persistent link: https://www.econbiz.de/10014575032
Saved in:
2
Responsible leadership during international assignments : a novel approach toward expatriation success
Marques, Tânia M. G.
;
Miska, Christof
;
Crespo, Cátia …
- In:
International journal of human resource management
34
(
2023
)
2
,
pp. 253-285
Persistent link: https://www.econbiz.de/10013550431
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